Overview

• A television advertisement was filmed in the first and third floor basements of the World Center for Samsung Motors’ QM5 model. The QM5 was a new mid-sized SUV released in 2014. Using the turntable stage, the car image was filmed in the 3rd floor basement. In the 1st floor basement, a set was created at the equipment entrance and filmed. Using only LED lights and basic sticker wallpaper, an image of a spacious airport runway was created. The filming lasted 14 hours, and the refined and modern interior of the World Center was recognized as considerably effective in creating a compelling image for the Samsung Motors QM5.